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Product details
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Audible Audiobook
Listening Length: 6 hours and 37 minutes
Program Type: Audiobook
Version: Unabridged
Publisher: Gildan Media
Audible.com Release Date: October 30, 2018
Whispersync for Voice: Ready
Language: English, English
ASIN: B07JFMGT43
Amazon Best Sellers Rank:
What an interesting book that strategically blends Branding with Direct Response Marketing. Not surprising as I LOVE anything with Dan Kennedy's name on it. I've already pulled a few ideas out of this book and started implementing in my business. Never considered Branding important with regards to your CURRENT customers. Loved the way Iron Tribe Fitness went about this. Saw a few negative reviews on this prior to buying and can't figure out for the life of me what in the hell they were talking about after reading this cover to cover. Thanks Dan.
I've bought a number of Dan Kennedy's books. Most are at least fairly good. This one, however, simply doesn't deliver. There is even a chapter written by an ad agency person touting the reasons you need an ad agency to build your brand.Obviously that contradicts the book's title. And then there are several chapters written by a guy who started a fitness center and how he built its brand. That was so specific that it isn't of much value to building the brand of a normal business.I think Mr. Kennedy has run out of steam.
Completely helpful in uncovering how to start a brand, although I, personally, need a bit more help with where I should start. This does offer a great degree of clarity, however.
Great book. This is the first Dan Kennedy book. It is an easy read and the information is easy to implement. I have ordered more of his books - can't wait to read them.
This 260 page commercial is no more than a teaser to get you to buy into the Dan S. Kennedy billion dollar empire.This book tells gives you zero how-to's and no step by step strategies. It will tell you that you can't be successfulwithout the formulas that only GKIC (Dan Kennedy's B.S. corporation) can bestow.Save your money, don't buy the book,just Google "GKIC (Dan Kennedy's B.S. corporation)" and start the long and winding path to the eventual 'buy in".Don't forget your credit card, you'll need it.
I've a small library of No BS books here, and refer to them often. This one, to me, falls flat. It's harder to read, and in many areas it seems a promotional piece for the websites. By chapter 7 I was wondering how any of it would apply to me at all. There was some nuggets gleaned, but it didn't leave me with the "I can do this!" or inspiring ideas that many of the other books did.That said, it wasn't *bad* - but seemed to refer to other books, as well as the websites, often enough that I caught myself wondering if I should just buy that book. Does it have useful information? Yes, and worth a look for that reason. But compared to the other BS books I have, this one just falls short.In full disclosure I read my copy from NetGalley, but I don't think reading with a notebook for notes would change my perception. It just didn't seem to 'flow' as easily and was too difficult to pick back up - needed for motivation and using the information. Good book to glean from, but not in comparison to other works in my opinion.
Okay - for anyone who is familiar with Dan Kennedy - you can expect the promotions, name-dropping, direction to websites, sales pitches etc! That is who he is, what he does, and what he teaches. So look past that and see the value that this book offers. I don't want to see one more review out there that mentions ANYTHING about cross promotion, pitches etc in this book. Shape it up people and get your expectations right.This is classic Kennedy. Personally, I was hoping he would take a competitor from MY industry and reveal 25% of their super successful plan, lay out the step-by-step instructions with stats, costs, ROI - too bad for me I am not in the fitness industry. Regardless, this book is filled with great direction, information and steps to follow and I might just open a gym this afternoon because of this book. I read it, underlined, marked pages and have gone through it maybe 4-5 times and each time I flip through it I see something new OR make a connection about how this translates to my current business. Totally love it. Even though Dan didn't write all of it...it's just that good!Good for Forrest and Jim that they implemented the plan and had great results.
Dan's books are spot on. If you are a small business paying attention to any of Dan's books can take you to the next level. Don't waste your money on pay for name recognition style advertising. Switch to direct response where you can monitor every dollar spent for ROI and you are going to be much happier. Each book in his series hits a different aspect of this style of marketing. They are inexpensive, loaded with valuable tips and resources. Highly Recommend
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